In the 1970s, Bob Hunter was the driving force behind the environmental activist group Greenpeace. Brazenly committed to raising Greenpeace’s public profile, he was a self-described media insurgent, openly rejecting objectivity and embracing sensationalism to inject alarmist hype into the environmental movement at an intensity that put Rachel Carson to shame. Hunter was also a devotee of Marshall McLuhan, who was, some say, the most influential media thinker and scholar of the twentieth century. McLuhan argued that electronic media, such as television, could take control of our senses like no other media and could “work us over completely.” (read more)